Effective Marketing and Sales Promotion through POP Displays
The main purpose of any business is sales. Business organizations are concerned with the sale of their products. After all business is done with the purpose of earning profit and profit is made when selling cost of a product is over and above the cost of production.
To increase sales, marketers create strategies. One such strategy applied by marketers is demand versus supply tactics. Various sales promotion techniques like rebate, contests, free travel, free gifts and POP displays creates the demand for a product in the customer








